The Reason
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The ChaosScenario is a blog written by several authors on what's happening and our opinions on media, advertising and marketing in general. Our hope is to provide insight into the Chaos that marketers are facing as the forces of technology, consumer apathy and marketing integration shape our world. Email ChaosScenario: chaosscenario@yahoo.com
The Authors
Here are the authors of the ChaosScenario.
Paul Herring
Paul spent eight years on developing Internet strategies for clients like 3M, Daimler Chrysler, Halliburton and Allstate while working with agency.com. He's worked in areas of marketing from site builds to ads to emails, in roles from project manager to client partner to strategist. Now he's with Click Here, the on-line unit of The Richards Group working for clients such as Travelocity, Hyundai, Atlantis and Zales.
Cam Beck
Cam has spent his career looking for easier ways of doing things. As an information architect and content specialist for Click Here, Cam takes full advantage of troubleshooting skills developed over 14 years in to create an easily understandable, highly usable interactive land of milk and honey. Cam strongly believes that to maintain the viability of the medium, we must produce tangible results for Click Here’s clients consistent with the demands of their customers.