Welcome

Welcome to the ChaosScenario, and our first entry.  This is a blog dedicated to tracking, analyzing and commenting on new media.  Its not a blog by one person, but rather a number of people from different advertising disciplines.

Why ChaosScenario?  Because the media landscape today is chaotic and  difficult to understand.  However, I believe that there are ways to not only use the media but engage the consumer in ways never before possible.

Stay tuned!  We'll be adding more authors and content.  Want to contribute?  Leave a comment and let us know. - Paul Herring