Nielsen DVR Metrics Flawed?

Paul made a post earlier this month that Nielsen is beginning to monitor DVR use for the first time this year. Undoubtedly, this reporting from Nielsen is going to influence spending in the more than $70 billion TV advertising industry. But according to David Card, VP and Senior Analyst at JupiterResearch, that may not be such a good idea.

David posts on his blog that a TV Week article (registration required) says Nielsen currently is basing reporting off of only 60 DVRs! We hope this is a typo... If not, no one should be paying attention to these numbers. As David points out, JupiterResearch had 550 DVRs in a study they conducted on the subject. If the TV Week article is right, it will take Nielsen half the year just to catch up.

- John Keehler