Superbowl Shuffle: What Can $2.5 Million Do?
A Superbowl spot costs a pretty penny, $2.5 million to be exact. To many people, it seems that money could be spent on better things. Like what?
The folks at iMedia Connection asked the same thing to a couple distinct groups of people: Brand Marketers, Agencies, Publishers, Technology Providers and Thought Leaders. Each person offers up their own opinion on the matter. Some even disagree. Check out the full article here.
What would I spend that $2.5 million on? I'd put it all online, of course, but I'd use it for an all-encompassing campaign that included original content created for the web, probably video, and I'd drive traffic to that content not only traditional online media outlets, but also blogs, podcasts, RSS feeds and more. - John Keehler