Superbowl Shuffle: What Can $2.5 Million Do?
A Superbowl spot costs a pretty penny, $2.5 million to be exact. To many people, it seems that money could be spent on better things. Like what?
The folks at iMedia Connection asked the same thing to a couple distinct groups of people: Brand Marketers, Agencies, Publishers, Technology Providers and Thought Leaders. Each person offers up their own opinion on the matter. Some even disagree. Check out the full article here.
What would I spend that $2.5 million on? I'd put it all online, of course, but I'd use it for an all-encompassing campaign that included original content created for the web, probably video, and I'd drive traffic to that content not only traditional online media outlets, but also blogs, podcasts, RSS feeds and more. - John Keehler
Great premise for an article and very timely too.
Online is probably the way to go, but the track record of major advertisers using the interactive channel for Super Bowl ads is pretty weak -- at least, so far.
I've been archiving and tagging this year's online Super Bowl ads (Cadillac Escalade, Sprint/Nextel, Samsung, Burger King, etc.) and, frankly, most are mediocre at best.
Hopefully, the best will air on and after Sunday's big game. BK's Wopperettes sounds very promising as does A-B's online broadcasting "channel".
Check out the Super Bowl ads I've got, share your opinions, and scope out the hundreds of other great, good, and bad online ads I've archived. Send me more if you've got them!
http://adverlicio.us/superbowl
Enjoy!
Posted by: adverlicious | February 02, 2006 at 07:51 PM