Earn cell phone minutes by watching ads

I think we saw this coming and it looks like Virgin Mobile is the first one to do it. The program called Sugar Mama, allows people to earn extra cell phone minutes by watching ads and answering questions to prove they saw the ads. They've already got Pepsi, Microsoft's Xbox and the Truth campaign on board. The article is described in detail in this New York times article (registration required). It's the first program of it's kind in the US. Watch for other carriers to follow, as well as the addition of free or discounted services (like mobile video or cell phone internet access). Still, the ads had better be engaging, or it won't last. - Paul Herring

Comments

[Cam Beck]

I'm impressed! Finally advertisers are offering something of value to those watching their ads! Instead of forcing it on them and demanding praise for their efforts, they're offering it as an option. I'm interested to see if this will prove to benefit the advertiser as much as the audience.