eBay and Yahoo!?

This just in, there are rumors that Yahoo! and eBay may be in merger talks (via MarketingVox and the New Zealand Herald). Why the merger? According to J.P. Morgan, ""A combined company would have the leading position in auctions, communications, payments, graphical advertising, audience reach, and geographic breadth." What this means to me is that Yahoo! would have the largest purchaser of search terms and eBay would get access to one of the largest online media providers. It should be interesting, especially if they decide to create new customer and advertising options based on the two companies. - Paul Herring