Blogging for AIDS awareness

Since I started blogging six months ago, I've begun to love the way that a small group of people can spread the word. The grass root nature and viral nature makes it a great marketing tool, but it's more than that. It's a way for people to share their stories, for people with similar experiences to connect and maybe even for causes to be re-born.

Ogilvy PR has released a new blog called HIV/AIDS 25, Just Talk About It.

"By communicating with one another about the disease, we can raise awareness - awareness that helps prevent new infections and reduces the stigma of living with infection. Awareness that helps us care for those living with the disease now. "

I'm saddened and inspired by the entries. Reading the stories makes you understand how devastating this disease is and how much further we have to go to control the disease, and it's impact on our society and our world.

Check it out, be aware and join the conversation. (via Influential Interactive Marketing) - Paul Herring