The Long and Winding

In my latest ClickZ article, I discuss a presentation I recently attended by Yahoo! as part of their Summit Series. They presented some research they conducted in conjunction with OMD about how people research and buy online and offline. They concluded that there are different patterns people exhibit: short, winding, long & long and winding. Short shopping patterns are associated with things like consumer packaged goods and long and winding patterns are associated with automotive purchases. The patterns often include research online, offline, consulting with friends and family as well as consumer reviews on websites. It's interesting research. Check it out here and let me know what you think. - Pete Lerma