Be your Levi's

Levi's has joined the 'create your own' commercial bandwagon, allowing people to put their faces and text into their own commercials. Here's one I created for John Keehler and I.

Of course since I created it, I get to be the hero.

Here's what I like about this:

1. They've protected the brand somewhat by limiting what can be changed in the dialog
2. It's easy to take your video and add it to your MySpace page or blog

Here's what I don't like:

1. Adding your face is a little bit 'cheesy' (as another account planner said)
2. The application is a little bit clunky.

Hey but at least their experimenting, which can't be said with 90% of similar brands.

- Paul Herring

Comments

[V-+a%S(p#E*rsT=`hE..]gra_Te[]

Experimentation is now the chief survival skill of the business jungle.

Innovation has to be something everyone does, like breathing, or our rapid decline will swallow us up in catastrophic disaster.

Video chat, web conferencing, haptic immersive telepresencing are the waves of the future, reaching out and literally touching someone with the digital effluvium embodiment that acts as our cyber-surrogate.

Will we look at ads more if we're in them?

Will we watch music videos more if we're in them?

Will we buy books more if we're in them?

Will we listen to podcasts more if our names are inserted at opportune moments?

Personalization gone mad, and the substrata remains unchanged.

If my face is in a commercial, or my name is in an audio file ad, I may not be too keen on the context, or what I'm being used to pitch to myself, when all ads contain the individual, super customized, with you in the product environment already, your life all laid out like new underwear, laid out by your mother, as Seinfeld admitted once.