Online advertising, room to grow

The growth of online advertising has been almost unbelievable. In the first quarter of this year, it's grown 26%. With that kind of growth, you'd think that we're back in the dot-com days. Think again. A recent emarketer article points out that the time spent on the internet is 20% of the time spent watching television.

 

 

 

 

 

 

 

So you'd think that internet advertising would be 20% of television advertising, right? Wrong. Not even close. Where television received 44% of advertising, the internet lagged behind magazines, newspapers and was less than one-half of the next medium, radio at 8% of advertising spending.

 

 

 

 

 

 

 

 

 

You can argue back and forth about the fragmentation of the internet but internet advertising spending is out of balance and primed for explosive growth. - Paul Herring