Proggresive enhancement, in your face

I sit behind a Chris, a Flash programmer at Click Here. Despite the fact that he went to the University of Oklahoma, he's talented and was the force behind the "Fruit Guys" site, as well as a lot of the rich media stuff we do for our clients.

One of the problems that Flash sites have is that they are pretty much unreadable by most search engine crawlers. Chris wrote an  article on his blog, Flash in Your Face, talking about Progressive Enhancement. It's a programming technique that not only makes a site more accessible to those less technically sophisticated, it also makes the sites easier to crawl by search engines.

I'd recommend reading Flash in your Face from time to time. I think just about every piece of advertising and new marketing online will use some type of Flash technology in the very near future (like within the year) if it's not there already. Understanding a bit about how this technology works will help everyone create more engaging sites in the future.

- Paul Herring

P.S. Man, I want a cool header image for ChaosScenario but I'm creatively and photo shop challenged. If you have ideas, send them to chaosscenario@yahoo.com

Comments

[chris]

Thanks for the plug. Oh, and it's "because" of you OU, not "despite" of OU that I have a job. ;)

[Image Makers]

FOR PHOTOSHOP CHALLENGED:

You can design your own headers and custom graphics on http://www.HeaderBar.com :)