Coke gives YouTube for Christmas

Coke has a Christmas promotion on YouTube that allows you to send a video  card. It's a relatively simple, you just upload your video, and you can email it to a friend and they can watch. The only real difference here is that your video and email can be wrapped in a Coke wrapper.

I should probably rant (as I'm sure other blogs have) about how this  lacks creativity. Maybe the holidays are making me soft. Although I don't think you'll be seeing this  at any industry creative or planning awards show, I like it. Perhaps it encourages people to use YouTube in ways they had not thought of before. Sure, forwarding videos has already been there. However, not as a Christmas card.

Videos can be shared or can remain private. Public videos can be used by other people and Coke has supplied a number of there 30 second spots that they have used over the years. I don't mind the 30 second spots, some are classics, but you would think they could come up with some original ones.

So I guess bottom line, I think it's a fine promotion. Not sure how much they paid for it, hopefully not too much. It's fun, works for their brand and it's simple, which is sometimes just right.

As an added bonus, take a look a this ad (I would love to go back in a time machine and be in the agency where this was developed):

- Paul Herring

Comments

[David Wen]

The agencies for Coke seem to create the best jingles. i.e. "hilltop"