Rosie, The Donald and new media

If you haven't heard about this feud, you must live in a cave. Frankly, I'm not all that interested in this, I think the Miss USA pageant is pretty stupid, a thinly veiled gawk fest. Mark Cuban's post this morning, however, got me interested. Trying to get their message out, Rosie is a clear winner in the use of new media.

The clear message here is that being genuine and transparent wins out. Rosie's blog is written by her, doesn't blatantly push her 'empire' down your throat (protecting the brand), and has content that has been referenced several times. The Donald on the other hand doesn't write his own blog post, and for the most part is just a thinly veiled way to push Trump University.

Bottom line, when it come to new media (and possibly all media) people don't want to hear about you and your product all the time. Being genuine and interesting means participating in a conversation, not just hocking your product. - Paul Herring

Comments

[CK]

Excellent, thanks. I promoted this over at The Daily Fix in Elaine's post (in the comments...it should be up in the next few hours. think it's like the 6th comment in or so).

Here's the link:
http://www.mpdailyfix.com/2006/12/the_donald_needs_a_pr_lesson.html

[Paul Herring]

Thanks for the plug!!!