« Marketing So Good It's To Die For | Main | Keeping it in the family »

May 18, 2007

If You Don't Offend Someone, You're Not Working Hard Enough

Seth Godin recently posted a statement that he said he considered to be a "Great Moment in Copywriting."

"Claudio Giordano opened this highly lauded West Lincoln Road restaurant with one purpose in mind: to fuse his lifelong passion for fishing with reliability and quality, while making his new endeavor creative, affordable and friendly."

I think he's being facetious, for he "praised" it for, among other things, not offending anyone. Since when does the "make it stinkier" guy believe it's a good thing that no one got offended? Yep. He has to be joking.

John Maxwell once wrote about a landmark meeting he had, as a pastor, with the deans of his church. He had a monumental proposal to offer, and no one objected. When he went to his dad (also a former pastor) and bragged of his unanimous results, his dad told him (paraphrasing here), "If it was unanimous, you must not have done your job right."

If everyone agrees with you, they probably aren't really listening. Beware. - Cam Beck


TrackBack URL for this entry:

Listed below are links to weblogs that reference If You Don't Offend Someone, You're Not Working Hard Enough:


I took Seth's post as facieous as well. That quote is nothing but fluff.

Man, I must be one hard worker because there are lots of offended folks swimming in my wake. Many of them have become clients or close friends.

Lewis - We're in the same boat. For some reason I haven't been able to offend anyone from this blog. I tried to compensate today by creating five posts, but no dice. If you have any ideas, I'd love to hear them. :)

The comments to this entry are closed.