Join the Club. Get Sticky.
About three months back, several of my friends wrote about the book, Made to Stick, on their blogs, so I decided to pick it up. I'm a sucker for books on communication, especially since I'm well aware of my problems with verbosity. I was so impressed by the book, I decided my review couldn't be contained to just one post, and I turned it into a six-part series.
While I was in the middle of the series, CK wrote to inform me that she was planning on using that book as the subject of the next book club at Marketing Profs. I was very excited about that, since, due to the recent birth of my daughter, I was unable to participate in the first two.
Download the Review
With CK's encouragement, I turned the series into a PDF and included a short interview with the authors (including a BONUS question you'll get nowhere else). It is available for download now.
I admire the heck out of service to others, ingenuity, and tenacity. In cheerfully arranging this book club after the month she had, CK once again demonstrates why she's respected by so many bloggers.
Join the club. If you need a reason, you may get a free book (50 are being GIVEN away). If you're already in the club, you don't need to sign up again to be eligible for a free book. This is sure to be an amazing segment.
Even if you have to pay for the book yourself, though, it very well may be the best $25 you'll have invested all year. - Cam Beck
Cam: You've got a bevy of comments over at The Fix--and you've made a lot of bookworms happier...and stickier.
I need you to know how much you made this segment happen. 'Twas so thankful to spot your series and then let it inspire us all.
And to anyone reading this: the authors are both fired-up and humbled by Cam's analysis. I'm indebted to you...tell ya what, I'll happily babysit happy baby Faith for you when I'm in town.
Posted by: CK | May 15, 2007 at 07:44 PM
Cam, thanks a million for the pdf -- I haven't seen a better summary of the book anywhere. Looking forward to the start of the club.
Posted by: dan heath | May 20, 2007 at 03:20 PM