Permission based marketing- What's good for the goose....

Permission based marketing is basically honoring customer choice. Don't try to trick them to opt-in to your program. Allow them to opt-out quickly. Monitor activity and if some customers aren't active, ask them if they'd like to still be part of your list. If they're really inactive over a long period of time, remove them.

It's a good rule. It's one that keeps things open, transparent and doesn't try to trick people into receiving  communication just to try to boost your number.

And if your looking for rules to be permission based, here are 10 rules from Microsoft Small Business.

Wait, was that Microsoft? The same one who tries to change my home page when I upgraded my browser? The same one who tries to become the default player for all my media files? The same one who continually tries to default my browsers search to their site.

Are the rules any different for big companies? Does making billions and billions give you the right to not follow your own rules?

Practice what you preach. - Paul Herring

Comments

[Cam Beck]

Brilliant! Love the graphic, too. :)

[Jason Moore]

"The same one who tries to become the default player for all my media files?"

Apple would never do that. They would never force you to download and not be able to delete Quicktime as your video player to be able to use an iPod. They would also never think about making a player that didn't actually stop being your default player when you asked it not to.

[Paul Herring]

Apple is as bad as Microsoft for sure. Yahoo!, AOL, even the hardware manufacturers like Logitech do the same thing.