Wii brings parties beyond gamers
People who aren't really gamers are getting into the Wii. Adage reports that Wii parties are all the rage. Retirement homes and cruise ships are planning parties where people get together and play the games.
"The Wii is great for parties because of the level of activity and the multi-player format -- it's fun to play and fun for others to watch," said Lariayn Payne, VP-marketing and public relations at Evite.
This is an interesting phenomenon to me because of how the Wii was created and how the community it creates.
Three or four years ago, Nintendo was struggling in an arms race with Sony and Microsoft. The Game Cube was becoming less popular because it lacked the graphic intensity and in some cases titles that the other platforms were getting. Instead of trying to catch up in the race, Nintendo thought outside the box. They created a platform that was about playing together, about activity rather than how quick you could click a button. Last Christmas season, when new platforms were released, Nintendo outsold the competition and hasn't stopped.
The article also mentions the Wii parties that are becoming more popular. What I really love about the Wii is that, beyond the games, owners can create Miis that look like a cartoon version of who they are or who they want to be. These Miis can interact with other Miis. You can also participate in polls that are taken among other Wii owners around the world. What this does is goes beyond playing Doom online, it gets people to interact, communicate and try their hand a (albeit limited) physical activity. It's no wonder these parties are popular. They've tapped into ways that people have built communities through the ages. - Paul Herring