100 books for 100 stories

If you've read this blog, you'll know that we love the book "Made to Stick". The concepts are so pertinent to what we do in marketing and really, what we do in every day life.

The authors are running a contest for teachers. They're giving away 100 books for 100 stories that teachers told in the classroom that "stuck".

Here are the rules from their blog:

1) It’s got to be the story of a specific lesson, recounted in enough detail that a general reader, who of course wasn’t there the day it was taught, can understand the power of it.

(2) You’re giving us permission to publish the story, along with your name.

(3) You’ve got to be a teacher – we’ll need a school address to send the book to.

If you know a teacher, pass it on.

I can't wait until to read what comes out of this. Teachers have to understand so much about how to reach their students with messages that are relevant, exciting and presented in ways that stick!

- Paul Herring