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October 22, 2007

Forget the Law - Do What's Right

Logo_2 Friday morning I logged on to pay a few bills before I went to work. This has never been easier! Having already set up my accounts to be paid, I was able to do it with one hand (my non-writing hand) while I attempted to placate my little girl by bouncing her on my knee (and stabilizing her with my right hand). The process had its hiccups, though, and though it didn’t upset me terribly, represents something about a lot of marketers that upsets me across nearly all industries that are represented on the Internet.

After I logged in, I was asked to confirm my email address, and things started to go downhill. The email address was already correct, and I started to suspect they had no reason to believe otherwise. It had only been a few months since I opened the account, after all.

Read more at MPDailyFix.com. - Cam Beck

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