Planning for Yesterday

Seth wrote a nice piece about how he took a year to write a book about Web technology (back in 1994), that was growing too fast for him to keep it current by the time it was published when he could have built a powerful Internet company in the time it took him to write the book.

It's easy to fall into the trap of looking at our environment as it existed yesterday.

We Assume it will always be that way.

We have our own Agenda, which keeps us from seeing that of our audience.

We also have our own Assets, which makes us believe we have to "leverage" those assets and settle for what we have instead of grow them.

Expectations change. As time goes on and technologies grow more robust, people expect more, and they expect it faster.

We cannot remain static. If we aren't thinking beyond what we did yesterday, we're not working hard enough. - Cam Beck

P.S. Seth corrected me on an error I made in interpreting his post. I hope that explains the strikethrough, although I'd hazard a guess to say that it's out of date now. :)