Are You A Great Lover?

Thanks to Library Revolution for the graphic, via Ads of the World, who ultimately gives credit to Neutron, LLC.

Brilliant.

To complete the branding promise, we cannot take the logic of this to its next step out of respect for our G rating. - Cam Beck

Comments

[John Herrington]

This makes advertising look like the annoying guy at the party that's full of himself. Interesting to think about.

[Phil Darby]

While I can't argue with the process the captions are wrong.

There is no "marketing" here only "marketing communications" (see post on my blog entitled "Integrated Marketing - if you don't know what it is you probably aren't doing it") and yes John, advertising is the guy at the party who is "up himself", no argument there!

I'm not sure that giving the woman expectations is "branding". I'd consider that just good marcoms, but the slide that's missing is the one that reveals whether he delivered his promise. It's what determines his reputation - "full of **it" or "the real deal" and that's what I call branding!

[Lewis Green]

Cam,

I won't address Phil's objection; however, I think he may be too deep in the forest to see the trees represented by the captioned images. As for me, after 35 years or marketing, PR and communications, I think these images portray great truths within our industry. Thanks Cam.

[Cam Beck]

Lewis - Thank you. I wish I could take credit for it.

Ultimately, Phil is right. However, I wasn't trying to be "right" as much as "funny."

If it made someone smile, laugh, or chuckle at the subtle (but not specific) truth underlying the images, then I did my job, even if I did have to borrow someone else's material to do it. :)

[Jonathan Trenn]

Wondering what user generated content would look like.

[Gavin Heaton]

That is funny!

Where does "social marketing" fit in? "We all think he's a great lover ... send to 10 friends?"