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February 07, 2008

No animals were harmed in the writing of this post

Cutedog Since An Inconvenient Truth was shown in theaters and Al Gore won the Nobel Peace Prize, companies have been falling over themselves to "out-green" one another. After all, besides smokers, who likes to breath dirty air? And even if they do, why do they want to foist it on the rest of us? Those dirty rats!

The brilliant Stephen Denny wrote about this phenomenon at length over at the Marketing Profs Daily Fix.

Potential customers like "green," we attach ourselves to "green," so in theory, customers will like us. Right? So you'd understand why brands might want to attach themselves to "green." But we all need a moment's reflection before we jump in with both feet, because there's the nagging problem of authenticity.

And to that, I say "Amen, Stephen. Amen."

So to further align ourselves with our audience, we want to assure you, the reader, that we did not cut down any trees during the writing of this post.

(that we know of, anyway... The way we get energy is pretty convoluted... Not to mention the fact that almost all my furniture is made of wood... and notes are all over my desk)

Maybe being "green" is a little too ambitious. I'm almost 100% positive, though, that no animals were harmed -- recently -- in the writing of this post.

That's something you can get behind, right? - Cam Beck

Thanks to John Herrington for finding the photo by .klash of Flickr.


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Cam, thanks for properly citing my cute-animial-photo-finding-ability.

While writing this comment, I held my breath and used no air, thereby emitting less carbon dioxide.

Jay - The next time they ask for my vote, I'm nominating *YOU* for the next Nobel Peace Prize. :)

I actually think that companies out-greening each other is a good thing. Somehow, the whole green movement and green decision becomes much more commercial that way. In a sense, the awareness trickles down to the consumers and pretty soon, more people consider green as a regular part of their everyday life. While I do agree with your question of authenticity, I'm still glad that companies have taken steps.

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