Distributed content is the new black

What's the newest thing in internet marketing? Blogs were the fad in 2005, Podcasts were the term in 2006 and Widgets in 2007. In 2008, it is all about distributed content.

At the 2008 iMedia Brand Summit in Coconut Point, Fla., the interactive industry's leading marketers were polled on many of the topics that shape the digital landscape. Here are the full results of that survey. Each graphic breaks down responses horizontally to indicate answers expressed by brand marketers on the top bar and other industry leaders (publishers and web technology experts on the bottom bar. Basically, people who work for brands and those who work for agencies, software, web service, etc.  Looks like they're pretty much in agreement.

Distributed Content? That doesn't sound nearly as fun as writing your own blog or recording a show about your favorite television series.

The fact is, though, that distributed content is the solution that's been needed for almost a decade. Companies spend an extraordinary amount of resources developing content for their website in the hope, and sometimes with the expectation that if they just put it out there, people will flock to it. Fact is, they won't. The brand is not as important to them as they are to the brand. Believe it or not, people don't just sit at a computer and decide to type in brand's website address to check out what's new on the site.

Distributed content allows content to be shared with minimal effort. It takes your content and allows people to use it in exchange for getting your message out. It's a solution whose time has come.

-Paul Herring

Comments

[mvellandi]

I suppose this is the evolution of syndication, n'est pas?