A Safety Video That Sticks

CK directed me to this little gem as a good example of a airline's use of the principles written in Made to Stick (Download our PDF review). It is Delta's new in-flight safety video. It does such a good job, it has even been featured in the Atlanta-Journal Constitution (feed readers click through).

My favorite part is the demonstration of the proper use of floatation devices. Watch it and see.

The authors of Made to Stick, Chip and Dan Heath, use the example of in-flight safety videos to make one of their points. I think they'd be impressed by this effort.

Question of the Day
How can you turn something familiar, bland and generally ignored into something fun and sought out, at last count, about 500,000 times? - Cam Beck

P.S. I'm taking a break from writing an economics post today to ensure I can give the next article adequate attention, but if you've been enjoying the subject, I encourage you to read Jalal's recent contribution to the discussion concerning Barack Obama's recent speech, which has implications on the concept of the free market.

Comments

[Mike Wagner]

Thanks for the heads up on the Delta video. Just as you suggest, a great example of stickiness.

Not sure I ever commented on your blog's name and tagline, but I really like it.

Order from chaos - great redemptive theme at a time when a lot of us are looking for some meaningful order.

Keep creating...even when no one is looking,
Mike