How to Ruin Mobile Marketing
Last week I received my first-ever push marketing message on my cell phone. If this is the best the industry has to offer, mobile marketing is going to be absolutely worthless, after all.
AT&T Free Msg
Discover xxxxxxx, the service that lets u hear gr8 music when u want it. Try it free for 5 days! Std data rates apply. Send stop to 2392 to end mktg msgs.
I immediately noticed 4 things about this message.
- It was uninvited
- It was unwelcome
- I don't know for certain it was actually "free" as the message claimed
- I don't know that sending "stop" to 2392 will actually end all future marketing messages
Before the CAN-SPAM Act, people were wary of invitations to unsubscribe from unsolicited emails, because often, "unsubscribing" confirmed to devious marketers that their email address database was valid.
As a reminder of these "bad old days," I have a Hotmail account that still gets spammed unmercifully, even though Microsoft periodically deletes my account for not accessing it often enough.
To ruin mobile marketing, all companies have to do is keep sending messages that aren't wanted, aren't expected, and otherwise remind people of the spam that cut down on productivity so much that it motivated Congress to pass a law to fix it (and even then it doesn't work that well).
Looks like we're off to a great start. - Cam Beck