New bloggers demonstrate passion

Blogging takes a lot of work. Increasingly more people more companies and people want a blog. That's a good thing, however, most don't understand the hard work that it takes to come up with content and the discipline it takes to write often enough. It might be a little easier for those who write about online marketing, etc. We live so much of our work and personal lives online. For those who don't, I'm sure blogging may seem like a recipe for frustration.

Friends of mine have taken the challenge. At Fleishman-Hillard, we have an Energy practice that is focused on communication and marketing for companies in the energy industry (utilities, oil and gas, etc.). Excited about getting their ideas out, they created the Energy Communicators blog. A lot of the people in my group helped them set it up but it has been up to them to create content and keep it interesting. Their effort so far has inspired me. They've posted consistently and the posts have been interesting and informative.

As you can imagine, it is not easy to write on these topics. There is a lot of misunderstanding and misconception about energy issues. Real, informed dialog is difficult to find. Most people are just interested in bashing different groups rather than trying to find solutions that will work.

I've forgotten what how exciting it was at first to post a thought and look at the stats and realize people are reading it. I've also probably lost a little of that excitement you get when you have that great idea and you have to blog about it right away. Kudos to these people for taking on the challenge. Check out their blog and let them know what you think. - Paul Herring