Gary Busey on business??
I love it when scrappy companies come up with great campaign ideas, especially when they're not using traditional approaches.
If you haven't seen it already, check out gotvmail's campaign featuring Gary Busey ideas on business:
I think these are hilarious but of course, it's my kind of humor. It also mocks all those business/change/new media experts who can't really point to anything tangible they've done but spout meaningless nonsense anyways.
The campaign wasn't just about producing the video and putting it out on the internet. They also had an aggressive blog outreach campaign that even garnered interest from John Mayer who called the campaign "brilliant and creative". The campaign garnered 100,000 impressions it's first week.
Will it be effective in increasing sales? Only time will tell. It's not a direct method so it's hard to measure. You gotta believe, however, it will be a lot more effective relative to the costs than a typical 30-second spot.
(Discovered via MarketingVox)
- Paul Herring