Gary Busey on business??

I love it when scrappy companies come up with great campaign ideas, especially when they're not using traditional approaches.

If you haven't seen it already, check out gotvmail's campaign featuring Gary Busey ideas on business:

Add Gary Busey on Business - Featured to your page I think these are hilarious but of course, it's my kind of humor. It also mocks all those business/change/new media experts who can't really point to anything tangible they've done but spout meaningless nonsense anyways.  The campaign wasn't just about producing the video and putting it out on the internet. They also had an aggressive blog outreach campaign that even garnered interest from John Mayer who called the campaign "brilliant and creative". The campaign garnered 100,000 impressions it's first week. Will it be effective in increasing sales? Only time will tell. It's not a direct method so it's hard to measure. You gotta believe, however, it will be a lot more effective relative to the costs than a typical 30-second spot. (Discovered via MarketingVox) - Paul Herring

Comments

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LOVE IT.
Gary Busey is fast becoming one of my favorite people in the world. My only wish is I could set him up with my Aunt. My Aunt loves him and I am starting to see why. She has his voice on her GPS that she got from Navtones.com, she owns the series of “I’m with Gary Busey” and often looks for him on youtube. She did show me a funny one the other day. When on youtube put in “A day in the life of Gary Busey”, funny stuff.
Anyway, what I’m saying is, thanks for putting the clips up and I’m a fan!