Superior Air Power: How the Airlines Can Win

On Thursday I attended an excellent new media community workshop hosted by Refresh Dallas guest lecturers, Stephen Anderson and Travis Isaacs. The goal of the workshop was to teach the audience some techniques to organize information effectively. I have to hand it to the two Viewzi hotshots. It's apparent from their collections of spinach labels and IRS forms that they have been gathering material for this presentation for a long time. Strangely enough, one of the homework assignments got me thinking about the airlines' principal marketing dilemmas: how to increase customer satisfaction and build brand loyalty.

The assignment was to more effectively organize and prioritize airline confirmation information. We were allowed to invent our own contexts. This is what it looked like:

How should this be resolved? Read more at Marketing Profs: Daily Fix. - Cam Beck