Back in the day part of advertising was coming up with the jingle. I think jingles were a great (or horrific) advertising inventions. Right now your probably thinking of a jingle that will be in your mind for the rest of the day. That's what advertisers like (that's great) and what you'll be cursing me for later (horrific).
McDonald's is celebrating the 40th anniversary of their Big Mac jingle by sponsoring a contest where people can submit their remix of the jingle. Really a great idea to pump life into an old campaign. The contest site is on MySpace, not a bad idea considering the target and it's music reputation. A lot of the jingles are pretty good and would probably have been better than what most advertising agencies would have come up with, even back in the day.
In the "reality is stranger than fiction" dimension, one of the five finalist is an ex-convict who was arrested for robing a McDonald's. He used his time in prison to learn and produce music.
- Paul Herring
BTW - I hate the fact that you can't embed a lot of the tracks on a blog or website. Seems like McDonald's is missing an opportunity to make the contest more viral, as well as helping the brand.