Advertisers Suck

If you're a parent, maybe you understand how frustrating it can be when you are watching a fairly innocuous program and need to explain to an 11 year old how dangerous and stupid something like this is for anyone - young and old. You do it, because you're trying to make sure he's smarter than these two idiots whose circumstance the commercial glamorizes. (Feed readers click through)

Next 2 lines:

"I have herpes."

"That's okay. I have AIDS."

Ridiculous.

Good Advertising?
It is the creation of BBH London, but Levis of course pays the bill, so while I excuse neither, Levis bears the ultimate responsibility.

I found this, by the way, at BestAdsOnTV.com.

Best. Ads. On. TV.

Effective? Maybe. I have no idea.

Good? Not so much.

But to be "fair" to Levis, they aren't the only company that does it. And when they run it or anything that tacitly endorses this type of behavior in the middle of Spiderman 2 (which I've noticed happens quite a bit on FX), it's just difficult to be charitable to the network, the advertiser, or the agency.

Thank goodness for DVRs. I have no sympathy for the networks who hate them. - Cam Beck

Comments

[Paul Herring]

I'm there with you Cam. My five year old son LOVES Spiderman and will watch it anytime he gets a chance. Why should my five year old and nine year old son be exposed to this?

This is one of the reason I have a DVR.

[Drew McLellan]

Okay, I had to sound like the old prude...but watch the spot with the sound off.

Two teenagers. Clearly don't know each other very well. About to engage in sex. No sign of a condom anywhere.

In her parent's house.

Yuck.

Drew

[Lisa Braithwaite]

I'm not a parent, but I did spend many years working with teens on issues like healthy sexuality, relationships and communication. This kind of behavior is what we were fighting every day. It's hard enough for kids to resist their hormones as it is. . .