If you're a parent, maybe you understand how frustrating it can be when you are watching a fairly innocuous program and need to explain to an 11 year old how dangerous and stupid something like this is for anyone - young and old. You do it, because you're trying to make sure he's smarter than these two idiots whose circumstance the commercial glamorizes. (Feed readers click through)
Next 2 lines:
"I have herpes."
"That's okay. I have AIDS."
It is the creation of BBH London, but Levis of course pays the bill, so while I excuse neither, Levis bears the ultimate responsibility.
I found this, by the way, at BestAdsOnTV.com.
Best. Ads. On. TV.
Effective? Maybe. I have no idea.
Good? Not so much.
But to be "fair" to Levis, they aren't the only company that does it. And when they run it or anything that tacitly endorses this type of behavior in the middle of Spiderman 2 (which I've noticed happens quite a bit on FX), it's just difficult to be charitable to the network, the advertiser, or the agency.
Thank goodness for DVRs. I have no sympathy for the networks who hate them. - Cam Beck