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What Smart People are Saying:
Alan Wolk - "'Your Brand Is Not My Friend' is all about the critical mistake too many brands make when entering the social media space. They assume that every brand has the following of a Nike or an Apple. But those two brands, and no more than a dozen others, are 'Prom King Brands' who have a unique and unusual relationship with their customers The panel will discuss this and what to do if you are one of the 99% of brands out there who are not one Prom King Brand. We'll also touch on The Real Digital Revolution (the ability of consumers to research products online and how this shifts the focus of advertising.) You can read the latest iteration of "Your Brand Is Not My Friend" in this Adweek article from June 2008."

David Armano -     Brands need to figure out how to engage in social networks. And how not to. This should help.

Dion Hughes - i'm a big believer in this concept, and word has it alan is great on stage. plus, could there be a moderator better placed to prod and provoke than [Adweek's] brian morrissey? this one is a must see.

But Wait, There's More
If this panel is selected, I will also be on it.

So what are you waiting for? Go vote!

You won't find a more useful election this side of November. - Cam Beck

Comments

[Paul McEnany]

voted!