Are creativity and intelligence at cross purposes?

In my inaugural post on the  new Click Here Blog, I wrote about the potential applications of business intelligence in interactive marketing.

By design, I didn't delve too deeply into the relationship between creativity, defined in the way marketing agencies typically define it, and intelligence, defined in the way business managers typically define it. However, that topic has been on my mind pretty much since I started writing here at ChaosScenario.

The two shouldn't be mutually exclusive, but one would strain credibility to deny the tension that exists between the artistic license that often passes for creativity and the requirements created by real-world business problems set by market conditions.

Part of our problem is language, and another part is cultural. Perhaps our definition of creativity has been too narrow.

As you ponder how you define creativity, pop on over to Alan Wolk's post, "Does Creativity Still Matter." - Cam Beck

Comments

[Jeff Paul Internet Business]

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