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February 26, 2009

Vote on the Terms of Service for Facebook

Lawyers rule the earth. At least they used to when it came to things like Privacy Polices and Terms of Use. For most websites, no one cared. These are the least popular pages of almost all websites.

That's true for sites where there is limited interaction and posting of a person's content for others to see. When Facebook tried to change their Terms of Service, pretty much owning any content posted to their site forever, it ignited a revolt.

That might be a case study in know your customers and understanding your value to them. However, Facebook took the opportunity to correct itself. It went back to its old terms of service and today reached out to those critics, explaining principles behind a new term of service, allowing them to vote and submit their opinions.

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Kudos to Facebook for taking it seriously, not lawyer fear rule and for coming up with a way for its user to participate in the process.

- Paul Herring

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