Insights: The Secret That Every Experience Planner Wants You to Know

"What do you do for a living?"

It seems like such an innocuous question.

But if you're in an immature industry and/or an esoteric field, explaining it concretely, accurately, and thoroughly can be a bit complicated.

Last week at the Click Here blog, I took on the task of explaining what an information architect is, and how one of its evolutionary paths has led to experience planning.

A lot of my readers have asked me the same question over and over again, so I figure it's long past time I gave them an answer.

Drop by, take a gander, and let me know what you think. - Cam Beck

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