Insights: Are Your Customers Lost? Because You're Lost Without Them.

Findability is one of the most overlooked tools of marketing. There's just no glitz in making things easy to find. Yet, in nearly every case your customers and potential customers  come to you, they aren't seeking out a "brand experience." They're looking for a solution to a problem or an answer to a question. If they can't find it on your website, often they will simply look elsewhere.

Making sure they can find what they're looking for is the first step in making yourself approachable -- a trusted resource.

In this week's column at the Click Here blog, I wrote about 5 Ways to Ensure Your Online Customers Never Get Lost.

It's not likely to happen by accident. First you have to plan for it. - Cam Beck