August 27, 2010

Beware the People Weeping

When President Lincoln was assassinated by the actor John Wilkes Booth in 1865, Herman Melville wrote a poem called "The Martyr," based on the atmosphere and mood of the people of his day. The observations contained therein, however, are prophetic for all peoples of all times, when they feel they have been wronged but have recourse for severe retribution.

There is sobbing of the strong,
And a pall upon the land;
But the People in their weeping
Bare the iron hand:
Beware the People weeping
When they bare the iron hand.

In his famous Second Inaugural Address, given while the rebel army was on its heels but still in te fight, Lincoln made his intent to be merciful clear (and in doing so, perhaps, sowing seeds of hope in the Confederate soldiers' minds that the Union might offer terms for surrender that allowed them to live in dignity and honor after the war's conclusion):

With malice toward none; with charity for all; with firmness in the right, as God gives us to see the right, let us strive on to finish the work we are in; to bind up the nation's wounds; to care for him who shall have borne the battle, and for his widow, and his orphan -- to do all which may acheve and cherish a just, and a lasting peace, among ourselves, and with all nations.

Melville not only acknowledged this intent, he led with it. Melville's opening stanza brilliantly contrasted Lincoln's magnanimity and his assassin's (which was not limited to Booth alone) bitterness:

Good Friday was the day
Of the prodigy and crime,
When they killed him in his pity,
When they killed him in his prime
Of clemency and calm--
When with yearning he was filled
To redeem the evil-willed,
And, though conqueror, be kind;
But they killed him in his kindness,
In their madness and their blindness,
And they killed him from behind.

Take notice of how he says "they killed him in his kindness." Not "he." 

It's clear that Melville knew that the entire South would be blamed for Booth's actions, and the vacuum left in Lincoln's place lacked his pity. It was filled with the iron fist of empowered retribution. 

In the aftermath of the assassination, measures were taken to deal harshly with the southern states that were in rebellion.

Take heed. That posture threatens us today.

Everyone seems to entertain, if not harbor, a paralyzing anger of fear about something. 

Business has taken a pretty big hit over the last few years given the state of the economy. Accusations of malfeasance and unfairness have motivated the peddlars of victimhood to rally the people (to the extent they needed them) to call for the consolidation of power that gave them control over the outputs of their professions: Pharmaceutical companies. Health care. Wall Street. Walmart. You name it.

We live in interesting times. The actions we take may affect us for the next hundred years, just like happened in the aftermath of the Civil War and Reconstruction, when the people sought the "iron fist" rather than mercy after their captain had been murdered.

We seem to see it as a paradox similar to Thomas Jefferson's outlook on slavery in his day, "We have the wolf by the ear, and we can neither hold him, nor safely let him go."

I might suggest an alternative outlook to Jefferson's. This one belonged to Booker T. Washington:

"There are two ways of exerting ones' strength: one is pushing down, the other is pulling up."

Just so. The power to create is the power to help. The power to help is the power to change. 

By contrast, the power to destroy requires no creativity at all. All it requires is an iron fist. 

Instead of seeking ways to punish, repress and destroy, we ought to, like Lincoln and Washington, be seeking ways to create and to help. Sometimes things work our way, sometimes they don't. 

But helping others through the sweat of your own brow (not demanding the sweat of others, which is the very definition of slavery), regardless of how they treat you, is always a winning formula for success. - Cam Beck

August 10, 2010

How to Use the Apple iPad (#112)

Lately I've been toying around with an iPad provided to my team at work in order to explore and study its slim design and touch screen interface. 

So far (and this assessment is subject to modification as time goes on), I've found that the interface lends itself to certain kinds of uses. But in spite of the fact that in can literally be used thousands of different ways (depending on the app it's being used with), a single owner will probably use it for a few things.

Here's one common usage I've observed.

- Cam Beck

August 05, 2010

It's Alive!

In my latest article for Insights from the Click Here Blog, I was happy to reference one of my favorite movies from childhood, Young Frankenstein, starring one of my favorite actors, former Marine Gene Hackman. As a little afternoon diversion, here is his scene from the movie.


When you get a chance, stop by to learn the 3 ways to make your undead website sing and dance. - Cam Beck

July 02, 2010

How to Create a Remarkable Experience

About three weeks ago, the inestimable Jay Ehret, AKA "The Marketing Guy" invited me to participate in a webinar about remarkable customer experiences. Jay's always been great to work with, and this project was no exception.

His Customer Experience Map Pack is an impressive piece of work. Very handy.

The funny thing was that I hadn't seen his part, so I had no idea what he was going to talk about specifically. I just know his work overall pretty well, and I was confident that our ideas would align. As it turned out, besides introducing and explaining how to use the Customer Experience Map, his other major theme was "How to break away from industry norms and create a remarkable experience by framing your business with a metaphor."

My part could be summed up thusly: "Your brand is either the parachute or the pavement; your website is the ripcord."

Enjoy! - Cam Beck

June 07, 2010

The Value of Meaning

Baseball

You can get a brand new baseball, good for throwing, catching, and hitting, officially endorsed by Major League Baseball, on Amazon.

As of this moment, they sell for $17.75

Babe Ruth hit the first ever home run in an All-Star game. We still know where that ball is. Due to its age, it's probably less suitable for throwing, catching, and hitting, and Major League Baseball would never use it again in a game.

According the Forbes Magazine, this ball is worth $805,000.

Through a physical inspection, the new ball is far superior to the older ball. Yet the older ball is worth more because it has meaning to the people who care about baseball's history.

It is more than information; it is both a story unto itself and a small part of the story of one of the games greatest legends. 

Meaning is not limited to collectibles. Marketing is replete with examples, but so are user interfaces. In both cases, failing to make meaning with intent can result in a failure for the project. In the first case, you're ignored, which is bad enough considering the costs of some of these efforts. In the second, you can be ignored ... OR you can annoy your target audience by failing to give a clear path that leads to the completion of the user's intent. 

Likewise, brands have value commensurate with the meaning people give it. The channels you use to connect with your audiences can be stories to themselves as well as be part of the overall story of the brand.

Whatever limitations keep you from doing what you really want to do, never take the responsibility lightly. - Cam Beck

For further reading on this topic, check out Making Meaning and Personality Not Included.