The ChaosScenario is a blog written by several authors on what's happening and our opinions on media, advertising and marketing in general. Our hope is to provide insight into the Chaos that marketers are facing as the forces of technology, consumer apathy and marketing integration shape our world.
The views expressed on this blog are ours and do not reflect the views of Razor, the Richard's Group or Click Here.
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Paul Herring (articles by Paul)
Paul has been fascinated with the ways that technology can engage and drive human behavior. He's worked in digital marketing for the last 12 years and with information technology for the last 20 years. Paul Herring is VP of Client Partnership for Razor, a marketing agency in Dallas. He was the leader for Fleishman-Hillard’s digital practice in Texas, head of with Click Here, the online division of The Richards Group and spent 7 years in multiple positions with agency.com. He specializes in developing internet marketing strategies, including websites, email communication programs, online advertising and brands in social networks.
Cam Beck (articles by Cam)
Cam has spent his career looking for easier ways of doing things. As an experience planner for Click Here, Cam takes full advantage of troubleshooting skills developed over 14 years in and out of the Marine Corps to create an easily understandable, highly usable interactive land of milk and honey. Cam strongly believes that to maintain the viability of the medium, we must produce tangible results for Click Here’s clients consistent with the demands of their customers.
John Herrington (articles by John)
John has been rocking the digital age since the days when AOL and Prodigy were the only means of “surfing the web." As an account manager at Click Here, John pulls from 8 years of running his own web development company, consulting and development for Accenture, and many sleepless nights of playing Halo. In his down time, John enjoys playing Ultimate Frisbee, Fantasy Football and wearing argyle sweaters.