19 posts categorized "podcasting"

May 30, 2008

Trish Forant: Honor, Courage, Internet

J0401374 We are at war. Yet, today, through the advances in technology we can do instantly what in previous wars took weeks, even months to achieve: With the click of a mouse, we have the ability to send immediate support to a military service member.

We can send morale-boosting emails, filled with news from home and feel-good stories of Americans united. We can form online support groups collecting much needed items for care packages. We can share photos of the newest Marine in need, stories of the soldier who just became a dad, and patterns for cooling neckties we can create and ship to our guys and gals in the sandbox. We can rally our citizens to support our troops from the comfort of their computer chairs. We can do all this and so much more.

This is the new world. This is social media at its finest.

Through social media we’ve created a community of kind and caring individuals across the globe willing to take a little time out of their busy day to send and show support to our military service members. They are people of all races, religions, political parties, and nationalities with a common goal.

They come together for the sole purpose of supporting our troops on sites like MySpace, Facebook, Yahoo Groups and Twitter to name a few. They blog across all platforms and they use the power of their podcasts to send inspirational messages of support to our US Armed Forces.

These people realize that regardless of our personal political views, our troops deserve our respect, support & encouragement.

I’ve seen it firsthand because I use all these services to promote and encourage troop support through eMailOurMilitary.com. eMail Our Military is a charitable organization that supports U.S. military service members through morale boosting email correspondence, letters and care packages. eMail Our Military was created in 2001 as a response to the DoD's cancellation of the "Any Service Member" and "Operation Dear Abby" mail programs.

As a safe alternative, eMOM picked up where these programs left off.

Using social media we’ve teamed up with companies like Utterz to send multimedia messages of goodwill to our troops over the holiday season, Seesmic to support service members in Iraq, Qipit to provide fast, free alternatives to copy shops and Babble Soft to keep military families with newborns separated by deployments on the same parenting page.

Now more than ever before we have the ability to support our heroes in the easiest of ways using our computer, the internet and various forms of social media. Reaching out to our troops is simple and only limited by how much or how little you wish to be involved. We’ve got something for everyone and we encourage everybody to get started today by visiting eMailOurMilitary.com, deciding if you want to support a service member one on one or participate in a general support project.

You make the commitment, and we’ll help you connect with a military service member. It’s that easy. - Trish Forant

Trish Forant is the daughter of a veteran, a military wife and a staff writer at Veteran’s Today. She now serves as President of eMail Our Military, the charitable organization she founded to support U.S. military service members. She blogs regularly at Honor, Courage, eMail.

May 09, 2008

My Media Diet: No Rest for the Weary

The brilliant and indefatigable Arun Rajagopal requested that I share my media consumption habits.

Books
I read mostly nonfiction -- focusing on business and marketing, history and current events, self-help and philosophy --, but I've been trying to break out of that by reading a little more fiction. To that end, I read The Sea Wolf by Jack London last month. I just finished The Christian Husband 2 nights ago. Currently I'm making my way through the excellent *Personality Not Included, for which I will write at least one review when I finish, and Hitler 1936-1945 by Ian Kershaw.

News
I admit it. Although I love newsprint for reasons David Reich, Bob Glaza and Tangerine Toad all expressed at one point or another, I still get most of my news online. I regularly check USAToday.com, MSNBC.com, WorldNetDaily (plus its print monthly, Whistleblower), and various news aggregation websites such as The Drudge Report and Scott Baradell's Spin Thicket, both of which often take me to news stories on websites I would not have otherwise found. I also pick up whatever is lying around here in the office. There is usually a Wall Street Journal, Financial Times, Dallas Morning News, and a USA Today around here somewhere.

RSS Feeds
Rssreader

Podcasts
Podcasts

Who's Next?
Now I'm going to look to the younger generation to see what our future holds. I'm interested in what media Nathan Snell, Ryan Karpales, The Great Haw, and Mario Vellandi are consuming. And because I need some help in speaking and writing (and because I've found their contributions very helpful), I also want to hear from Lisa Braithwaite and Kristin Gorski.

Step up to the plate. Time to share. :)

- Cam Beck

February 07, 2007

Spin the News - Your Way

Scott Baradell is a man of many talents. Besides being wise in the ways of marketing, he also has some great ideas in how to make effective use of the Internet in innovative ways.

In addition to Blog Talk Radio (where he hosts the Dallas Marketing Zoo with Paul and I from ChaosScenario, Paul McEnany from Hee Haw Marketing, and Brian Clark from Copyblogger), Scott also has a great marketing blog (which is not shy about social commentary) as well as a new forum called Spin Thicket, which allows users to submit their own news articles for commentary by the Spin Thicket audience.

I like this idea for several reasons. First, it doesn't fall into the copyright trap that other community sites have been susceptible to in the past, such as FreeRepublic or Liberty Post, which must constantly monitor what their users post to ensure they aren't violating copyright laws. With Spin Thicket, users can link to the article in question and submit their own thoughtful (or smarmy) headline. Also, unlike regular blogs, Spin Thicket allows you to comment on a wide variety of topics, and you're not limited to talk about only what the site's host wants to talk about.

If my initial impressions are accurate, the political leanings of the audience differ in significant ways from my own, which makes for more interesting conversation. Let the debates begin! - Cam Beck

January 19, 2007

Lifelong Learning for About a Buck

Biography_logo Not long ago, the brilliant Roger von Oech endorsed the "Teaching Company" as a facilitator of learning. I like Roger for many reasons, not the least of which is his ability to quote obscure Greek philosophers at will and tie it into something relevant and even poignant, but the cost of entry for these lectures (which I have little doubt are worth every penny) is a little steep.

While I still plan on taking Roger up on his recommendation eventually, as the recent consumer of a brand new iPod and someone who has yet to make good use of his Audible account, I was excited to learn that I could purchase audio broadcasts of various topics from the Biography Channel for only 95 cents each.

I'm really the only history buff in my family (although I'll be sure to work on Faith a bit), so I don't get to watch my favorite channels much (History, History International, Military, and Biography). Since books are typically expensive (and can't be read while driving), being able to download these gems for less than a dollar each represents a great opportunity for me to get my fix without needing to sacrifice time with my family.

Kudos to the Biography Channel for making the content available online without forcing people to either pay an arm and a leg or listen to advertising. Now, would they offer the content for free with advertising, I'd be okay with that, too.

January 15, 2007

Dallas Marketing Zoo: Episode 3

Dmzlogo_1 This episode has been titled "Revenge of the Brian," as Brian Clark returns from his long hiatus in frozen carbonite to fight against evil with his good friends Paul Herring, Paul McEnany, and me, as well as Scott Baradell, who Brian will soon discover shares a common ancestor with him. Or something like that.

When: Tuesday, Jan. 16, 8pm CST
Where: Blog Talk Radio, Call (646) 915.8556
Topics: This episode is guaranteed to be memelicious. Since I tagged the real stars of the DMZ, they decided in their infinite wisdom to answer the call of my meme through a podcast. Brilliant bunch, they are.

As before, you are welcome to call anytime the show is on the air, which you can listen to live at Blog Talk Radio. You will also be able to listen to a recording of this episode the day after it airs right here at ChaosScenario. - Cam Beck

January 10, 2007

iSue over iPhone: Turnabout is Fair Play

Satellite It was only a matter of time. In this case -- less than 24 hours after the announcement of Apple's new highly touted iPhone.

The problem is, as I pointed out over on David's blog awhile back, Cisco already has the trademark on that name. It has owned it since 2000. Now the lawyers are getting into it, and that is never good news for consumers.

The funny part of all of this is that Apple's trademark lawyers have been strutting their dominance over the marketplace concerning the use of "Pod" in other companies' marketing materials (including names) -- like a peacock seeking a mate. Apple, on the other hand, uses the entire "iPhone" name, not just part of it, and believes itself to be above reproach.

Given the latest resolution of the stock shenanigans involving Apple CEO Steve Jobs, I'm not so certain they're wrong... but expect to see either a settlement or delayed availability of Apple's yet-to-be-(re)named product.

Dsc_0182 With consumers chomping at the bit to shell out $499 for Apple's new convergence hardware, it's certainly in Apple's best interests to get this issue behind them, quickly. Leave it to lawyers to make life at least, if nothing else, a bit more entertaining -- and expensive.

Assuming Cisco's claim to the "iPhone" name is valid, Apple should pay them to use the name, or else they should use a different one. Apple, on the short end of many of these types of lawsuits, ought to know better. - Cam Beck

January 02, 2007

Oh, Baby!

Baby

For those not aware, my wife, Janell, is set to give birth to a darling baby girl. It's been a challenging pregnancy, but we're both excited about both, 1) doing our best to raise her -- our second child, and 2) getting this pregnancy over with.

We had a little scare today with Janell's blood pressure, and I thought we'd be welcoming our baby before the sun set, but we were sent home, and then to the doctor's office, from the hospital.

Our scheduled delivery date is Thursday, but there's a good chance that it will happen tomorrow, as they don't want to risk complications due to the blood pressure issue. If that occurs, Paul Herring, Paul McEnany, Scott Baradell, and Brian Clark are going to handle tomorrow's episode of the DMZ (Dallas Marketing Zoo) without me.

On the other hand, there's always the chance that Janell will wait to go into labor until we're on the air, in which case we will know that my baby has a flair for the dramatic. Anything for ratings.

As before, you can listen and call in to the show live, or you can just listen in afterwards. Hope to see you there, but if I'm not there, you know where I am. - Cam Beck

What: Dallas Marketing Zoo
When: January 3, 2007 at 9:00 p.m. CST
Number: 646-915-8556
Where: Blog Talk Radio

December 16, 2006

It's a Zoo Out There

Blog_logo_beta Paul and I were recently honored with an invitation to participate in a new podcasting platform called Blog Talk Radio, hosted by Scott Baradell. Along with prolific Dallas bloggers Paul McEnany and Brian Clark, we will have a 60-minute roundtable discussion about whatever strikes our fancy, in a recurring segment called "Dallas Marketing Zoo."

The brilliant part about this platform is that, unlike other podcasts, ours will be cast live, and we'll be able to take calls from listeners as we're recording.

We pretty much have free reign over what we want to talk about, so if there is something on your mind that you want to address, send it here, or just call in with your thoughts.

The dial-in number will be 646-915-8556.

The segment starts Monday, December 18, at 8:00 p.m., CST, and can be listened to live from here.

See you there! - Cam Beck

What: Dallas Marketing Zoo
When: December 18, 2006 at 8:00 p.m. CST
Who: You
Number: 646-915-8556
Where: Blog Talk Radio

October 11, 2006

The Untapped Potential of Internet Advertising

Last night I watched NBC's third episode of "Heroes," which is really turning out to be a great show. Courtesy of my trusty DVR and an uncanny ability to tune out television commercials that happen to slip by, I can't tell you a single advertisement that was on it.

By contrast, I watched GeekBrief.tv today, and I learned that its podcast is now being sponsored by Splenda (which now has flavored packages) as well as GoDaddy.com, its first sponsor (promo codes: GB1, GB2, or GB3, under which I've registered six domains).

I realize that I can't conclude anything concrete about the marketplace based on my personal experience, but I am growing suspicious that the real reason some traditional marketers disparage Internet advertising channels is because they haven't figured it out yet and are becoming increasingly fearful that this revolutionary medium will make their jobs obsolete (although it won't).

We Internet marketers can take some comfort in knowing that useful progress can't be held back forever. As the naysayers complain about the inability to measure Web advertising, GeekBrief.tv's "fearless leader" Cali Lewis conservatively estimates about 350,000 downloads per show, while she and her husband effortlessly integrate memorable advertising into each episode.

That's what I call effective advertising. - Cam Beck

September 15, 2006

Starbucks is Podcasting?

Yet another company has entered the podcasting fray, but this time from someone you might not expect. Starbucks has launched "Coffee Conversations", a weekly podcast dedicated to educating listeners about coffee. It's an audio podcast, and each episode is around 15 minutes in length.

So how would I rate the effort? It's marginal at best. While I think there certainly are people who would value absorbing some knowledge about coffee, the execution could have been much better. For example, in iTunes, the podcast doesn't have any artwork. This is a big deal, since that artwork can be a primary way that podcasts are browsed in the iTunes store. In addition, it appears that this podcast may be very short lived. On the "Coffee Conversations" page on the website, it says the following:

"Join our experts each Tuesday in September for Coffee Conversations, a unique audio series exploring the world of coffee."

So the podcast is just a September thing? That would mean listeners are only going to get 4 episodes... not much of a reason to subscribe. - John Keehler

Launch "Coffee Conversations" in iTunes.